AOC SF A Full Service Restaurant Consultancy

Who we are…

Who We Are

Laurie Aaronson

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Laurie founded AOC SF in January, 2006 after more than 15 years of consulting with restaurants and food service operations of all shapes and sizes. Laurie’s vision was to create a consultancy practice that provides restaurateurs with practical solutions they could really use, on budgets of all sizes. She built AOC SF to include a broad spectrum of services to address not only financial, but also operational, human resource and sales/marketing challenges: a true business partner for the modern restaurant operator.

Prior to AOC, Laurie was Managing Director of Vine Solutions, Inc., a financial consulting company serving the restaurant industry. For her 4½ year tenure, Laurie worked with independent high volume and small chain operations, and was responsible for all aspects of the ongoing financial service consulting, as well as operational, strategic consulting services and internal management, including human resources. Laurie left Vine Solutions in January of 2006 to found AOC SF.

Previously, Laurie was a Senior Manager and Certified Public Accountant (CPA) with Pricewaterhouse Coopers LLC. Her client roster included private and public consumer product, retail, restaurant and food service companies such as Au Bon Pain / Panera Bread Company, The Back Bay Restaurant Group, Papa Gino’s, The Boston Beer Company (Sam Adams), Filene’s Basement, Stop & Shop, and Shaw’s Supermarkets.

At AOC SF, Laurie is primarily responsible for client development,, strategy, human resources, and business development. Laurie also oversees key financial consulting projects, operations consulting and client relationships as well.

Laurie received her Master’s of Business (MBA) from the Stanford School of Business and her Bachelor of Arts, Economics, from the University of Michigan at Ann Arbor. She is a Certified Public Accountant (CPA) in the State of California and has been a member of the Board of Directors of the Golden Gate Restaurant Association since January 2005, where she currently serves as Chairman of the Education Committee. In her free time, she enjoys swimming, running, wine tasting, reading and volunteering with the Make-A-Wish foundation.

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